In the world of coffee, taste is king – but with a crowded marketplace, strong branding is just as essential. A well-crafted brand identity sets a business apart, creating recognition and trust among customers.
For Harries Coffee, we took their existing logo and colour scheme and brought them to life through strategic branding. We ensured their visual identity was bold, consistent, and impactful across all customer touchpoints, from deli shelves to pavement signs and café menus.
A cohesive brand guide is the backbone of a recognisable brand, ensuring consistency in logo use, typography, colour palette, and messaging. This clarity helps reinforce professionalism and brand recognition, making a lasting impression on customers.
Branding is an evolving process, growing alongside the business itself. For Harries Coffee, we created a range of marketing materials designed for maximum visibility and longevity. Whether it’s packaging, signage, or promotional assets, each element reflects both the delicious nature of the coffee and the unique personality behind the brand.
Heather Barrie, founder of Harries Coffee, shared her experience: “They say that taste is the most important thing when it comes to coffee – couldn’t agree more – but it’s a very crowded marketplace, and so branding is a super important part of the marketing mix! I already had my logo and colour sorted, but it needed to come to life, be visible, and totally stand out on any deli shelf, pavement sign, or café menu. Steve quickly interpreted my ideas and came up with something far more tasty than I could have ever imagined or done on some random design app! His modern style and approach have kept my brand fresh and relevant!”
This collaboration highlights the importance of thoughtful and ongoing brand management. Branding isn’t just about creating visuals – it’s about maintaining and refining them over time to keep a business fresh and relevant.
If you’re looking to create or refine your brand identity, we specialise in crafting high-quality branding and marketing materials that stand the test of time.
Get in touch today to see how we can help your brand stand out in a competitive marketplace!