When Elite Build first approached us, they already had a well-established logo and visual identity. However, they were looking for ways to elevate their marketing materials to reflect the high standard of their craftsmanship and showcase their impressive portfolio of projects. One of the key challenges was finding a way to effectively engage with architects, a crucial source of referrals for their business.
Our discussions quickly led to exploring creative and impactful ways to capture attention. In a moment of lighthearted brainstorming, I jokingly suggested, "Why not throw a brick through their window? That would certainly get noticed!" While we didn’t take it quite that far, the idea evolved into a distinctive direct mail campaign featuring an actual facia brick accompanied by a compact version of their portfolio brochure. The response has been overwhelmingly positive – proving that bold ideas can lead to powerful results.
Building on this success, we have continued to develop innovative branded materials for Elite Build, including a set of bespoke playing cards designed as another attention-grabbing direct mail piece. Additionally, we have worked on a range of carefully considered brand collateral that enhances the customer journey at every touchpoint, reinforcing the company’s reputation for quality and professionalism.
Max Denton, Managing Director of Elite Build, reflects on our collaboration: "Working with Steve on my promotions has been fantastic. So many ideas have come from our initial chats, and I now have a range of marketing materials that I’m very confident in using to attract new clients. I would highly recommend."
If you would like to create some bold marketing, Let's talk!