A strong brand identity is more than just a logo – it’s about creating a lasting impression across all customer touchpoints. A well-crafted identity builds trust and recognition, forming the foundation for long-term business success.
For Chichester Shutters, we worked with their existing logo and developed a brand guide to standardise its use, defining colours, fonts, and applications. Over the past 15 years or so, we’ve continued to evolve their branding and marketing materials, keeping their presence strong and relevant.
A brand guide ensures consistency across all materials, covering logo use, colour palette, typography, imagery, and messaging. This consistency reinforces brand recognition and professionalism.
Branding is an ongoing and evolving process as the business grows and develops. For Chichester Shutters, we created brochures, folders, leaflets, flyers, websites, digital assets, vehicle graphics, and signage. Each piece is designed with longevity in mind, maintaining a cohesive and high-quality brand image.
While brands must adapt to their environment and customer base, consistency remains key. A structured branding strategy allows businesses to modernise while staying true to their identity.
Sam Dunster, their MD shared this: “Steve has designed and printed most things for us, for over 15 years now... websites, brochures, folders, leaflets and more! Always had great quality service from Steve and his team, so yes, I would highly recommend.”
This long-term collaboration highlights the importance of ongoing brand management – not just creating materials once, but refining and enhancing them over time.
Whether starting from scratch or refining an existing brand, we specialise in creating comprehensive brand identities and developing marketing materials that stand the test of time.
Contact us today to see how we can help you maintain a strong, consistent and lasting brand presence. Let's talk!