Some of the simplest marketing tools are often the most effective in attracting new customers. Easy to create and implement, they can deliver extraordinary results when used properly. A prime example is the "Neighbour card," a straightforward piece of direct marketing that can significantly enhance your outreach efforts. Here’s how you can make neighbour cards a key component of your marketing strategy and maximise their impact.
What Are Neighbour Cards?
Neighbour cards are small, targeted marketing pieces designed for tradespeople or professionals who perform work at a customer’s home. The idea is simple: after completing a job, deliver your cards to three or four neighbours on either side of your customer’s property and five or six across the street. With this personal approach, you’re not just leaving behind a piece of marketing; you’re building trust and creating a connection.
Here are six key tips to make neighbour cards an effective part of your broader marketing plan:
1. Timing Is Everything
Deliver your cards early in your workday rather than at the end. This ensures neighbours see your branded vehicle and connect your presence with the service you’re promoting. It adds credibility and reinforces the impression that you’re actively working in the area.
2. Emphasise Personalisation
Include specific details in your cards, such as a friendly note referencing the job you’ve just completed. For example, “We’ve just installed new shutters at number 12 – feel free to call us if you would like some!” Personalisation fosters trust and increases the likelihood of a response.
3. Use High-Quality Design and Branding
Invest in professionally designed cards with your business logo, contact details, and a clear description of your services. The quality of the card reflects the quality of your work, so avoid skimping on this element.
4. Target the Right Audience
Neighbour cards work best in areas where your services are likely to be in demand. Focus on neighbourhoods with a higher concentration of your ideal customers. For example, if you’re a gardener, target areas with larger gardens that may require regular maintenance.
5. Follow Up Strategically
Combine neighbour cards with a follow-up strategy. For instance, if you’ve received an enquiry from one of the neighbours, respond promptly and offer a discount for referrals or multiple bookings within the same area. This approach builds momentum and increases your local presence.
6. Track Your Results
Measure the effectiveness of your neighbour cards by tracking how many new enquiries or jobs come from this method. Use a unique phone number, email address, or discount code on the cards to help identify leads generated through this specific tactic.
Why Neighbour Cards Work
Neighbour cards are far more targeted than mass mailings or generic flyers. Seeing your branded vehicle and knowing you’ve already worked for someone they trust adds authenticity to your marketing efforts. It’s a personal, neighbourly touch that encourages people to engage with you directly.
If you’re interested in trying out neighbour cards, we can help design and produce cards tailored to your business. Get in touch to discuss how this simple yet powerful tool can help grow your customer base... Let's talk!